Analysis of the logic and framing of a tobacco industry campaign opposing standardised packaging legislation in New Zealand

Analysis of the logic and framing of a tobacco industry campaign opposing standardised packaging legislation in New Zealand

BATNZ's Agree–Disagree campaign relied on unsound arguments, logical fallacies and rhetorical devices. Given the industry's frequent recourse to these tactics, we propose strategies based on our study findings that can be used to assist the tobacco contro

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October 1, 2016 at 06:50AM